Privacy Policy

Effective Date: February 24, 2026

LotPulse Inc. ("LotPulse", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at lotpulse.ca and all related services (the "Service").

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

1. Information We Collect

1.1 Information You Provide

  • Account Information: Name, email address, phone number, dealership name, and business address when you register.
  • Payment Information: Billing address and payment method details, processed securely through our payment processor (Stripe). We do not store full credit card numbers.
  • Dealership Data: Vehicle inventory, customer records, deal information, financial data, and other business data you enter into the Service.
  • Communications: Messages you send to us through support channels, email, or contact forms.

1.2 Information Collected Automatically

  • Usage Data: Pages visited, features used, clicks, session duration, and interaction patterns within the Service.
  • Device Information: Browser type, operating system, IP address, device identifiers, and screen resolution.
  • Cookies and Tracking: We use cookies and similar technologies as described in our Cookie Policy.

1.3 Information from Third Parties

  • Vehicle data from VIN decoders and market data providers used to enrich inventory listings.
  • Authentication data from social login providers (e.g., Google) if you choose to use them.

2. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve the Service.
  • Process transactions and manage your Subscription.
  • Send transactional communications (account confirmations, billing notices, security alerts).
  • Provide customer support and respond to your inquiries.
  • Generate aggregated, anonymized analytics to improve our product (individual dealership data is never shared).
  • Detect, prevent, and address fraud, abuse, and security issues.
  • Comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

  • Service Providers: Trusted third parties who help us operate the Service (e.g., hosting providers, payment processors, email delivery services). These providers are contractually bound to protect your data.
  • Legal Requirements: When required by law, court order, or governmental authority, or to protect the rights, safety, or property of LotPulse, our users, or the public.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to affected users.
  • With Your Consent: When you explicitly authorize sharing with a third party (e.g., enabling an integration).

4. Data Security

We implement robust security measures to protect your information, including:

  • Encryption in transit (TLS 1.2+) and at rest (AES-256).
  • Row-level security (RLS) ensuring dealerships can only access their own data.
  • Regular security audits and vulnerability assessments.
  • Access controls and authentication requirements for all personnel.
  • Secure, SOC 2-compliant cloud infrastructure.

5. Data Retention

We retain your information for as long as your Account is active or as needed to provide the Service. After Account termination:

  • Customer Data is available for export for 30 days, then permanently deleted.
  • Account information is retained for up to 12 months for legal compliance and dispute resolution.
  • Anonymized, aggregated data may be retained indefinitely for analytics purposes.

6. Your Rights Under PIPEDA

You have the right to:

  • Access — Request a copy of the personal information we hold about you.
  • Correction — Request correction of inaccurate or incomplete information.
  • Withdrawal of Consent — Withdraw consent for processing where consent is the legal basis (this may limit your ability to use the Service).
  • Deletion — Request deletion of your personal information, subject to legal retention requirements.
  • Complaint — File a complaint with the Office of the Privacy Commissioner of Canada.

To exercise these rights, contact our Privacy Officer at privacy@lotpulse.ca.

7. International Data Transfers

Our Service is hosted on infrastructure located in Canada and the United States. If you access the Service from outside Canada, your information may be transferred to and processed in Canada or the United States, where data protection laws may differ from your jurisdiction.

8. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Service at least 30 days before they take effect. The "Effective Date" at the top of this page indicates when the policy was last revised.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact our Privacy Officer:

  • Email: privacy@lotpulse.ca
  • Website: lotpulse.ca/contact
  • Mail: LotPulse Inc., Privacy Officer, Toronto, ON, Canada